Ideas we're tracking: how tokenization and web3 technologies are shaping the future of marketing and CX, the digitization of our IRL assets and the future of p2p retail, and how the metaverse aesthetic is influencing the future of design.
Guide duPSFK pour les stratégies de nouvelle génération qui alimenteront l'avenir de la publicité, du marketing et de l'engagement de la marque.
How NFTs Are “Minting” The Future of Marketing
The technology associated with NFTs enables faster innovation, more evolved customer experiences, and is helping companies and web3 communities reimagine how they market and sell their goods and services. Researchers behindPSFK's latest report say that tokenization will be driving the future of brand-consumer interactions.
ASICS Move to Earn program gamifies fitness with crypto rewards
Developed in partnership with web3 lifestyle company STEPN, the Move to Earn initiative from Asics rewards NFT owners with crypto bonuses for their step counts.En savoir plus
Exclusive NFTs from Autograph connect sport legends and their fans
Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers.En savoir plus
FOX’s Blockchain Creative Labs launches groundbreaking web3 series
Dan Harmon, the creator behind hit shows Rick and Morty and Community, is producing an innovative animated series set to be curated entirely on the blockchain, called Krapopolis.PSFK
Download Today: APSFK Playbook for NFT-Powered Marketing
Everything you need to know about leveraging NFTs, token technology, and the blockchain for smarter brand engagement.Découvrez 9 stratégies suralimentées pour optimiser les points de contact clés et alimenter la fidélité imparable.Détails
Download thePSFK iQ Report
Trading the Digital Twins of our IRL Possessions
In our 2022 version of thePSFK Future of Retail report we presented a future where ALL our possessions would have a digital twin and those assets could be used to catalog, trade, lend or even borrow money against – without going through traditional retail or service providers.Nous parlions 2042 dans le rapport, mais peut-être que nous devons ajuster notre calendrier parce que nous voyons déjà beaucoup de NFT créés pour les choses que les gens possèdent!
Car owners can digitize their automobiles into NFTs
Scrap Car Comparison, a UK-based company, is letting car owners apply to have a highly detailed virtual replicas of their car created as an NFT and preserved on the blockchain, down to even the tiniest features like dings, bumper stickers, and license plate number.Comparaison des voitures de ferraille
Pet owners can digitize their furry animals into NFTs
The Petaverse from Cominted Labs Studio, will launch a collection of 1,000 virtual twin pets available through the “MetaPaw” NFT collection.Les avatars PET virtuels 3D seront très détaillés et créés à partir d'images téléchargées par l'utilisateur.Les détenteurs de NFT peuvent également «adopter» un avatar pour animaux.Communiqué de presse
Small stores are recorded and traded as NFTs
A Malaysian artist has a new collection of 3D art of local stores and stands in a series called126³ Tiny Voxel Shops.Shin Oh était inquiet du déclin des spots du quartier et dit: «J'ai essayé de« préserver »les anciens magasins à travers cette série… J'espère que lorsque les gens le verront, cela leur rappellera d'aller soutenir leurs petites entreprises locales.»Interview d'artiste / NFT Marketplace
Buildings memorialized as NFTs too
Chris Hytha has been turning Philadephia’s historic row-homes into NFTs.L'architecte parcourt Google Earth à la recherche de ces bâtiments qui sont uniques à la ville, puis se conduisent pour les photographier - mais parfois quand il se présente, ils sont déjà démolis.Fonctionnalités
EveryPSFK report is now available for $495.Même les très anciens.Peut-être que nous avons juste les bonnes idées pour vous aider à devenir intelligent rapidement sur ce sujet dans lequel vous creusez aujourd'hui?PSFK.com / reportages
How The Metaverse Is Influencing IRL & Digital Design
As virtual and physical worlds collide, the way we design and appreciate products will change forever.Le métaverse, ou du moins les technologies qui l'alimenteront, seront finalement notre avenir - et cela provoque déjà un changement dans le monde du design.
BMW i7 launches with a metaverse-style campaign
The new, all-electricBMW i7 is being launched with a unique photo and video series by influential fashion photographer Nick Knight, taking the viewer into an emerging era of “Forwardism."Il est facile de voir l'influence de l'art métaversé et numérique dans la campagne, qui vise à transformer le comportement visuel classique sur sa tête dans une étreinte de l'avenir.BMW
Designer brings virtual world look & feel to promote real products
It’s Nice That profiles designer Luka Lenie, who discusses the realities of a rising generation of young creatives searching for innovative ways to tackle a design world suspended between an online and offline ecosystem, and how to integrate the influences of both into new and novel practices.C'est bien que
Filmmaker chooses metaverse visuals for meditative short film
When Maitry Rao wanted to create a “calming and meditative exploration of the potential of one’s imagination” the filmmaker chose to use virtual world building tools for her short.«Je l'embrasse car cela me provoque à émoter en dansant dans mon monde fantaisiste», ajoute-t-elle dans une interview.Vimeo
Crate & Barrel names SVP of metaverse and design
The home decor brand has promoted its VP of product design and development to a new role where he will also oversee the company’s metaverse ambitions and web3 strategy, bridging the physical and digital worlds through design thinking, collaboration and creativity.Communiqué de presse
Combining clay models with virtual renderings is the future of car design
Digital 3D modeling and VR is on track to change the auto industry nearly as much as clay modeling did a century ago, when GM pioneered it in the 1930’s.En combinant la tactualité d'un modèle d'argile avec les manipulations numériques et mathématiques possibles dans un environnement virtuel, les constructeurs automobiles peuvent simplifier, accélérer et profiter d'efficacité suralimentée, ainsi que des conceptions de nouvelle génération, pendant le processus de conception.BI
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